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14 people are dead and 74 others are injured after heavy rain in Mumbai, which led to a destructive incident involving a billboard.
Amid a strong storm with high winds, a 100-foot-tall billboard tipped over in the small suburb of Ghatkopar, crushing an adjacent gas station. 47 people were rescued from the scene, and 31 of the injured victims have been released from the hospital after minor injuries.
After a thorough investigation, police determined that the billboard had been illegally kept there. No permission was obtained from the Mumbai government to put it there before it was built in April 2022, and three notices were issued for various issues like missed license fees and surrounding environmental damage. The billboard was also out of regulation size and did not have the required gap between it and another billboard, along with a lack of a proper structural stability report. However, no action was ever taken on the matter, but officials had issued a final notice and planned to destroy it this week. Unfortunately, before they could do so, it came down on a gas station on Monday evening in the high winds.
The company that constructed the billboard, Ego Media, now faces some large fines (6.14 crore rupees, or around 735,000 USD) due to their unpaid license fees, and they have been instructed to remove all traces of their billboards in 10 days.
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